ABOUT LVL2

BUILT FOR THE CRAFT.
BUILT FOR THE ARTIST.

LVL2 is the professional standard for modern service businesses. I build tools that protect your time, secure your income, and automate your intake.

THE MISSION

EMPOWERING THE
INDEPENDENT ECONOMY.

I believe that every artist deserves a professional standard that matches their skill. The future of service businesses is independent, and those artists deserve better tools than generic, legacy software.

My mission is to eliminate the administrative friction of being independent, so you can focus on what you do best: creating. I'm building the infrastructure for the next generation of world-class creators.

THE ORIGIN

BORN IN THE STUDIO.

It started in a tattoo studio. I watched world-class artists spend their lunch breaks chasing deposits on Instagram and answering the same intake questions for the hundredth time.

I realized that while the art had evolved, the business tools hadn't. LVL2 was built to bridge that gap — combining high-end design with rock-solid reliability to protect artists from no-shows and flakes.

THE PHILOSOPHY

Manual is for amateurs.
LVL2 is for professionals.

The Standard

"I don't just build software; I build the infrastructure for the next generation of independent creators. Every feature is tested in real-world studios before it reaches your dashboard."

— RUSSELL CAIN, FOUNDER

WHAT I DO

ONE PERSON. EVERY PIXEL.

🎨

Design

Every screen, every interaction, every micro-animation — designed to match the high-end nature of your craft.

💻

Engineering

Full-stack development from database to deployment. Built for reliability, speed, and real-time synchronization.

Operations

Support, infrastructure, and everything in between. I make sure you never worry about the "tech stuff" again.

GET IN TOUCH

HAVE QUESTIONS?
LET'S TALK.

Whether you're an artist looking to level up or you're interested in what I'm building for independent creators.

REACH OUT ↗